COURSEDOG, INC.
PRIVACY POLICY

Effective Date: May 13, 2026
Last Updated: May 13, 2026

1. Introduction

Coursedog, Inc. (“Coursedog,” “we,” “us,” or “our”) is the Intelligent Academic Operations Platform for higher education. We operate the website located at coursedog.com (the “Website”) and related products and services (collectively, the “Service”).

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Website, use our Service, or otherwise interact with us. It also explains your rights and choices regarding your personal information.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service. If you are a California resident, please see Section 10 (“Your California Privacy Rights”) for additional information about your rights under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”).

2. Scope of This Policy

This Privacy Policy applies to personal information collected through our Website (including all pages and subdomains of coursedog.com), our SaaS platform, marketing communications, customer support interactions, and any other interactions you may have with Coursedog.

This Privacy Policy does not apply to:

• Data processed by Coursedog on behalf of our institutional customers in our role as a service provider or processor. That processing is governed by our agreements with those institutions.
• Third-party websites, applications, or services linked from our Website, which are governed by their own privacy policies.
• Information collected by our institutional customers through their own use of the Coursedog platform.

3. Information We Collect

3.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with us, including:

• Contact and Account Information: Name, email address, phone number, job title, institution name, and mailing address when you request a demo, create an account, or contact us.
• Communications: Information contained in your correspondence with us, including emails, chat messages, form submissions, and support requests.
• Event and Webinar Registrations: Registration details when you sign up for webinars, conferences, or other events.
• Feedback and Surveys: Responses you provide in surveys, product feedback, or reviews.

3.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and similar tracking technologies. This includes:

• Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, language preferences, and unique device identifiers.
• Usage Data: Pages visited, links clicked, referring and exit URLs, date and time of visits, time spent on pages, and navigation paths through our Website.
• Location Data: Approximate geographic location derived from your IP address (city, state, and country level).
• Interaction Data: Mouse movements, clicks, scroll behavior, and keystroke patterns collected through session replay and heatmap tools for Website optimization purposes (see Section 4 for details).

3.3 Information from Third Parties

We may receive information about you from third-party sources, including business data providers, advertising partners, analytics services, and publicly available sources, and combine it with other information we hold about you.

4. Cookies and Tracking Technologies

Our Website uses cookies, pixels, tags, scripts, SDKs, and similar tracking technologies (collectively, “Tracking Technologies”) to collect information automatically when you visit. Some of these technologies transmit data—including your IP address and device or browser identifiers—to third-party services upon page load.

Important: Some Tracking Technologies are loaded automatically when you visit our Website and may transmit addressing and device information to third-party servers before you interact with any page element. We provide mechanisms for you to control non-essential Tracking Technologies as described below.

4.1 Categories of Tracking Technologies

Strictly Necessary

These are essential for the Website to function and cannot be disabled. They include cookies that enable core functionality such as page navigation, secure access, and load balancing.

Analytics and Performance

These help us understand how visitors interact with our Website so we can improve performance and user experience. They collect aggregated, statistical information about Website usage.

Marketing and Advertising

These are used to deliver relevant advertisements, measure advertising campaign effectiveness, and build audience profiles. They may track your activity across different websites.

Functional

These enable enhanced functionality and personalization, such as live chat and visitor identification tools. They may be set by us or by third-party providers whose services we have added to our pages.

4.2 Specific Third-Party Technologies on Our Website

The specific third-party Tracking Technologies currently deployed on our Website:

• Google Tag Manager (GTM) (Tag Management) — Container that manages the loading and firing of other tags and scripts on our Website.
• Google Analytics 4 (Analytics) — Collects Website usage statistics including pages visited, session duration, and user flow. Data may be shared with Google's advertising network.
• LinkedIn Ads Pixel (Marketing / Advertising) — Tracks conversions from LinkedIn advertising campaigns and enables retargeting of Website visitors on the LinkedIn platform.
• Meta (Facebook) Pixel (Marketing / Advertising) — Measures advertising effectiveness and enables retargeting of Website visitors on Meta platforms (Facebook, Instagram).
• Microsoft Bing UET (Marketing / Advertising) — Tracks conversions from Microsoft Advertising campaigns and enables retargeting on the Bing search network.
• Pardot (Salesforce) (Marketing / Advertising) — Marketing automation tracking for lead scoring, email campaign analytics, and visitor identification.
• Qualified.com (Functional) — B2B visitor identification and live chat platform that identifies website visitors and enables real-time engagement.
• Navattic (Functional) — Interactive product tour and demo platform that tracks engagement with embedded product tours.
• Sentry (Strictly Necessary) — Error monitoring and application performance tool that collects diagnostic data to detect, diagnose, and resolve technical issues.

For detailed information about Google’s data practices, please visit Google’s Privacy & Terms.

4.3 Your Choices Regarding Tracking Technologies

You can control Tracking Technologies through the following methods:

• Cookie Consent Banner: When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies and tracking technologies. You may update your preferences at any time by clicking the “Cookie Preferences” link in the footer of our Website.
• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or alert you when a cookie is being set. Note that disabling cookies may affect Website functionality.
• Global Privacy Control (GPC): We honor Global Privacy Control signals sent by your browser. When we detect a GPC signal, we treat it as a valid opt-out request for the sale or sharing of personal information and will restrict non-essential tracking accordingly.
• Do Not Track: Our Website responds to Do Not Track (“DNT”) browser signals. When we detect a DNT signal, we limit non-essential tracking technologies.
• Opt-Out Links: You may opt out of specific third-party tracking by visiting the following:
  
  • Google: https://tools.google.com/dlpage/gaoptout
  • LinkedIn: https://www.linkedin.com/psettings/advertising
  • Meta: https://www.facebook.com/settings/?tab=ads
  • Industry-wide opt-out: https://optout.aboutads.info

5. How We Use Your Information

We use the personal information we collect for the following purposes:

• Providing and Improving the Service: To operate, maintain, and improve our Website and Service, including debugging, troubleshooting, and optimizing performance.
• Communications: To respond to your inquiries, provide customer support, send transactional communications, and—with your consent where required—send marketing and promotional communications.
• Analytics and Research: To understand how visitors use our Website, analyze trends, measure advertising effectiveness, and conduct research to improve our products and services.
• Marketing and Advertising: To deliver targeted advertisements, retarget visitors across platforms, measure campaign performance, and build audience segments for advertising purposes.
• Security and Fraud Prevention: To detect, investigate, and prevent security incidents, fraud, and other harmful activity.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• Business Operations: To manage our business, including for billing, auditing, and internal administrative purposes.

6. How We Share Your Information

We may share your personal information in the following circumstances:

• Service Providers: We share information with third-party vendors who perform services on our behalf, such as hosting, analytics, marketing, customer support, and payment processing. These providers are contractually obligated to use personal information only as directed by us and in accordance with this Privacy Policy.
• Advertising Partners: We share information with advertising and marketing partners (such as Google, Meta, LinkedIn, and Microsoft) to deliver targeted advertising, measure campaign effectiveness, and build audience segments. This may constitute a “sale” or “sharing” of personal information under the CCPA (see Section 10).
• Business Transfers: In connection with a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the acquiring entity.
• Legal Requirements: We may disclose personal information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Coursedog, our users, or the public.
• With Your Consent: We may share your personal information for other purposes with your consent or at your direction.

We do not sell personal information for monetary consideration. However, certain data sharing activities described above (such as sharing data with advertising partners for targeted advertising) may be considered a “sale” or “sharing” under the CCPA. You have the right to opt out of this activity (see Section 10).

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of information and the purpose for which it was collected:

• Account and Contact Information: Retained for the duration of our business relationship with you or your institution, plus any additional period reasonably necessary to comply with legal obligations, resolve disputes, enforce agreements, or maintain business records. Certain information may be retained longer where necessary for security, fraud prevention, legal compliance, dispute resolution, or backup/archive processes.
• Website Analytics Data: Typically retained for up to 14 months, in accordance with default analytics platform settings.
• Marketing Data: Retained until you opt out, unsubscribe, request deletion, or the data is no longer needed for marketing purposes.

When personal information is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect the personal information we collect. These measures include encryption of data in transit (TLS/SSL), access controls, regular security assessments, and employee training.

No method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you become aware of a security incident involving your data, please contact us immediately at the address provided in Section 14.

9. International Data Transfers

Coursedog is based in the United States. If you access our Website or Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using our Service, you consent to the transfer of your information to the United States. We take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

10. Your California Privacy Rights (CCPA/CPRA)

This section applies to California residents and supplements the rest of this Privacy Policy with information required under the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”).

10.1 Categories of Personal Information

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers: Name, email address, IP address, device identifiers, and account credentials.
• Commercial Information: Records of products or services purchased or considered, including demo requests and product interest.
• Internet or Electronic Network Activity: Browsing history, search history, and information regarding interaction with our Website, including data collected by cookies and tracking technologies described in Section 4.
• Geolocation Data: Approximate location derived from IP address.
• Professional or Employment-Related Information: Job title, institution, and professional role.
• Inferences: Profiles reflecting preferences, behavior, and interests drawn from the above categories.

10.2 Sources and Business Purposes

We collect these categories from the sources described in Section 3 and use them for the business purposes described in Section 5. We share personal information with the categories of third parties described in Section 6.

10.3 Sale and Sharing of Personal Information

We do not sell personal information for monetary consideration. However, our use of certain advertising and analytics tracking technologies (including Google Analytics, Meta Pixel, LinkedIn Ads Pixel, and Microsoft Bing UET) may constitute “sharing” or “selling” of personal information under the CCPA, as these technologies transmit identifiers and browsing activity to third parties for cross-context behavioral advertising.

The categories of personal information that may be “sold” or “shared” in this manner include: identifiers (IP address, device IDs), internet or electronic network activity information, and geolocation data.

10.4 Your Rights Under the CCPA/CPRA

As a California resident, you have the following rights:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of collection, the business purposes for collection, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale/Sharing: You may opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising by using our cookie consent banner, clicking “Do Not Sell or Share My Personal Information” in our Website footer, or enabling Global Privacy Control (GPC) in your browser.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CCPA beyond what is necessary for providing the Service.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

10.5 How to Exercise Your Rights

To submit a request, you or your authorized agent may contact us by:

• Email: privacy@coursedog.com
• Mail: Coursedog, Inc., Attn: Privacy, 228 Park Avenue S, PMB 70159, New York, NY 10003

We will verify your identity before fulfilling your request. We aim to respond to all verifiable consumer requests within 45 days of receipt. If we need additional time (up to an additional 45 days), we will notify you in writing.

11. Privacy Rights for Residents of Other U.S. States

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia (and other states with applicable privacy legislation) may have similar rights to those described in Section 10, including the right to access, delete, and correct personal information, and to opt out of targeted advertising, the sale of personal information, and profiling.

To exercise your rights, please contact us using the information in Section 14. We will process your request in accordance with applicable law.

12. Children’s Privacy

Our Website and Service are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at privacy@coursedog.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” and “Last Updated” dates at the top of this page and, where required by law, provide you with notice (such as by posting a prominent notice on our Website or sending you an email).

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Coursedog, Inc.
Attn: Privacy
228 Park Avenue S, PMB 70159
New York, NY 10003

Email: privacy@coursedog.com
Website: https://www.coursedog.com